We are excited to announce that Stephanie Wycoff has joined Gary Farrell Winery as General Manager, overseeing operations, brand sales and marketing, and direct-to-consumer (DTC) programs. An experienced winery executive, she comes to Gary Farrell from Crimson Wine Group where she held a number of management positions since joining the company in 2017.

Most recently, Stephanie was a Director for Crimson, heading up DTC operations for two winery estates, Seghesio Family Vineyards (Healdsburg, California) and Archery Summit Winery (Dayton, Oregon). Prior to that, from 2012 to 2017 she worked for Gary Farrell Winery as Director of Consumer Sales & Marketing. (Our long-term friends and club members might remember Stephanie under her maiden name Friedman.)

“We’re thrilled to have Stephanie back and taking the helm as General Manager,” said Bill Price, owner of Gary Farrell Winery. “She is widely regarded for her expertise and is a well-rounded leader who brings inspiring energy. I’m excited to watch her empower the winery to reach its full potential as a world-class producer of Russian River Valley Pinot Noir and Chardonnay.”

Stephanie is delighted to return to Gary Farrell and said, “I’m proud to represent this venerable winery and Theresa Heredia’s stunning wines and honored to guide our top-notch team into the future. We will continue to champion the Russian River Valley’s breadth and beauty as a winegrowing region, and we will explore innovative ways to share our wines and enrich the lives of our customers.

Drawn to wine country by Sonoma State University where she earned an MBA and a bachelor’s degree, Stephanie is passionate about the wine business and enjoys connecting personally with customers and industry partners over a glass of great Pinot Noir. In her free time, she likes to travel to the Mendocino coast with her husband and young son, taking in the views and stopping at some of her favorite wineries along the way. Please join us in warmly welcoming Stephanie Wycoff back to Gary Farrell!

STEPHANIE WYCOFF, GENERAL MANAGER