Introducing the Gary Farrell Sonoma Selection
Not every wine lover wants a traditional wine club. Some prefer to move at their own pace, try a range of bottles before committing to a full membership, or keep things flexible around travel and busy seasons. The Sonoma Selection from Gary Farrell Winery was built with exactly that kind of drinker in mind.
Four curated bottles of our Russian River Valley appellation wines, delivered on your schedule. No minimum commitment, no pressure. Just thoughtfully selected wine from one of Sonoma County’s most distinctive growing regions, arriving when you want it.
Ready to get started? Join the Sonoma Selection →
What Is the Gary Farrell Sonoma Selection?
The Sonoma Selection is a flexible wine subscription that delivers four bottles of Gary Farrell’s Russian River Valley appellation wines straight to your door. Each shipment is curated to showcase the winery’s approach to Pinot Noir and Chardonnay, varieties that have defined Gary Farrell’s identity on Westside Road for decades.
Subscribers choose their delivery frequency at sign-up: every 2, 4, or 6 months. The schedule can be adjusted anytime, and shipments can be skipped without penalty. There is no sign-up fee and no minimum number of shipments required.
Each shipment also includes helpful tasting notes and pairing suggestions, so every delivery comes with context for what’s in the box.
How Does the Sonoma Selection Work?
The process is straightforward. After signing up at garyfarrellwinery.com/sonoma-selection, your first seasonal selection is added to your cart automatically. From there, you select your preferred delivery frequency and complete checkout.
Each shipment costs $150 and includes four bottles. If you want to add bottles beyond the curated four, Sonoma Selection members receive a 10% discount on any additional wines included in that shipment. This is a particularly useful option for members who want to explore Gary Farrell’s single-vineyard lineup alongside the appellation selection.
Shipping costs and applicable taxes vary by location. Members can update their shipping address or payment details at any time through their account.
How Does the Sonoma Selection Differ from the Gary Farrell Wine Club?
Gary Farrell offers two ways to stay connected with the winery. The Sonoma Selection is the subscription option: flexible, commitment-free, and built around appellation wines. The Wine Club offers three membership tiers (Enthusiast, Connoisseur, and Collector) with deeper benefits, including complimentary tastings, preferred event pricing, and access to limited single-vineyard allocations.
Many members start with the Sonoma Selection as an introduction to the winery’s style before moving into full club membership. Others maintain the subscription as a standalone way to keep Gary Farrell wines in their cellar year-round. Both paths are designed to work for how you actually drink wine.
For a full comparison of membership options, visit our Memberships page.
Interested in the full Wine Club experience? Explore all membership options →
What Wines Are Included in Each Shipment?
Each Sonoma Selection shipment is curated seasonally from Gary Farrell’s Russian River Valley appellation portfolio. The winery’s Russian River Valley program centers on Pinot Noir and Chardonnay sourced from vineyards in the appellation that Gary Farrell has worked with over many years.
Members cannot choose specific bottles for the base shipment, but the curation reflects the winery’s seasonal priorities and quality standards. For members who want more control over what they receive, the option to add single-vineyard wines at the time of order provides a meaningful layer of customization.
To browse Gary Farrell’s broader wine portfolio, explore our Pinot Noir collection and Chardonnay collection.
Who Is the Sonoma Selection Right For?
The Sonoma Selection fits a few different kinds of wine drinkers well.
If you visited the tasting room and want to keep that connection to the winery without committing to a full club membership, the subscription offers a low-friction way to do that. If you are newer to Gary Farrell’s wines and want to explore the appellation portfolio before deciding on a tier, this is a natural starting point. If you travel frequently or your wine consumption varies season to season, the flexible frequency and skip option make the subscription far more practical than a fixed club shipment schedule.
It is also a strong gifting option. A Sonoma Selection subscription can be given as a gift, with the recipient receiving regular deliveries of curated Russian River Valley wines.
Frequently Asked Questions
How much does each Sonoma Selection shipment cost?
Each shipment is $150 and includes four curated bottles of Russian River Valley appellation wine. Shipping costs and applicable taxes may be added depending on your delivery location.
Is there a long-term commitment or sign-up fee?
No. There is no sign-up fee and no minimum number of shipments required. You can skip a delivery or cancel your subscription at any time by contacting the Gary Farrell team.
How often will I receive wine?
You choose the frequency at sign-up: every 2 months, every 4 months, or every 6 months. The schedule can be adjusted after you join.
Can I add extra bottles to my shipment?
Yes. Sonoma Selection members receive a 10% discount on additional wines added to any shipment. This includes options from the single-vineyard lineup, which allows members to explore Gary Farrell’s estate and vineyard-designate program alongside the curated appellation selection.
Can I choose the wines in my shipment?
The base four-bottle selection is curated seasonally by the winery. Members can enhance their order by adding specific single-vineyard wines at checkout, but the core shipment is selected by the Gary Farrell team.
Does Gary Farrell ship to my state?
Gary Farrell ships to most states where wine shipments are permitted by law. Contact the winery directly at concierge@garyfarrellwinery.com or call (707) 473-2909 to confirm shipping availability to your location.
How is the Sonoma Selection different from the Wine Club?
The Sonoma Selection is a subscription with no membership commitment, focused on appellation wines at a consistent price point. The Wine Club tiers (Enthusiast, Connoisseur, and Collector) include additional benefits such as complimentary tasting experiences, preferred pricing on winery events, and access to limited single-vineyard allocations. See the full comparison on our Memberships page.
Bring Gary Farrell to Your Doorstep
The Russian River Valley growing season shapes everything we produce on Westside Road. The morning fog, the long afternoons, the soils along the river’s western benchlands — all of it ends up in the glass. The Sonoma Selection is our way of making those wines accessible on your terms, at your pace, without the friction of a traditional club commitment.
Four bottles. Your schedule. No obligation.
Start your subscription today. Sign up for the Sonoma Selection →
Prefer to taste before subscribing? Book a tasting appointment at the winery on Westside Road. Our tasting room is open daily from 10:30 AM to 4:00 PM. Reservations are recommended.
